Pedro Sanchez Pernia
Sánchez Pernia
Business & Operations Manager, Digital & Social Media, Sales & Marketing, International Executive, Entrepreneur
22 Septembre, 1968
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Professional info
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Spanish entrepreneur and manager in the online and technology sector, with more than 20 years of professional background. Project initiator, transition leader and team builder, I work in Spanish, English and French.

Some collaborations on media and events:


Co-Founder / Business & Operations (Tecnotribu Marketing Tribal SL) - Madrid, Spain

March 2009 – Present

Small bootstrapped startup developing web projects related to digital identity, social networks and distributed web presence for organizations, from the marketing concept to the business development.

I learned to code software based on Drupal, manage front-end design with CSS and deal with LAMP back-end performance and hosting issues. I also provide online marketing consulting services.

Some of our projects so far: Tecnotribu (social network for kids), Blogopro (content platform), Sharebettr (social media webapp)...


Web Manager (World Tourism Organization, UN Agency) - Madrid, Spain

October 2010 – October 2012, (2 years)

The World Tourism Organization (UNWTO) is the United Nations agency, with headquarters in Madrid, responsible for the promotion of responsible, sustainable and universally accessible tourism.

As an external collaborator, hired full time and in-house, I had the mission of a total refactoring of the web presence, reporting to the Executive Management. I hired and trained a web developer, and we successfully delivered and migrated 35 websites with 5 languages on a new Content Management System (CMS based on Drupal). We setup a central database for people and organizations based on CiviCRM, connected with an email-marketing platform. We trained and support each department (a whole kaleidoscope of cultures, languages and users).


General Manager Subsidiary / Country Manager Spain and Portugal (Viadeo Red Profesional, SLU) - Madrid, Spain

December 2006 – March 2009 (2 years 4 months) Madrid Area, Spain
Online business social network for professionals, managers and entrepreneurs.

Start up operations, brand awareness and growth up to 350.000 members on Spanish market.

Creation of the Spanish subsidiary, 8 people team, 2 offices, successful acquisition of
Involved in the website overall international strategy, product development, B2C, B2B and advertising.


Commercial and Operations Director / Country Manager Spain

Datafirst (DataFirst Hispania SA) - Alcobendas, Spain

February 2006 – November 2006 (10 months)
French software consulting company, delivering key-­‐turn solutions for automotive dealer sector.


Marketing Manager

Gewiss (Gewiss Iberica SA) Coslada, Spain

May 2003 – January 2006 (2 years 9 months)
Italian multinational company, electrical equipment manufacturer.

Management of 5 product managers and 2 communication assistants.

Product promotion, public relations, technical and commercial trainings.


Co-founder & CEO

Areachip (Area Digital Infodomésticos SL / Areachip SL) - Madrid, Spain

July 1997 – April 2003 (5 years 10 months)
Independent Computer Retailer and B2B Services.
Sales, marketing, manufacturing and technical support. Up to 10 people team.


Marketing Communication Manager

Gewiss (Gewiss Iberica SA) Madrid, Spain

May 1994 – June 1997 (3 years 2 months)

Italian multinational company, electrical equipment manufacturer.

New subsidiary, creation of technical support and marketing activities.

Product promotion, public relations, technical and commercial trainings.


Product Manager

Telemecanique (Telemecánica SA/Schneider electric SA) Madrid/Barcelona, Spain

November 1990 – April 1994 (3 years 6 months)

French multinational company, electrical equipment manufacturer.


8 jan 2014 - 12:25